Øjets frygt og ærefrygt
Om Helenas pris og modviljen mod retorik og visuelle appeller
DOI:
https://doi.org/10.52610/rhs.v11i41.199Nyckelord:
Rhetoric, visual communication, Iconophobia, Iconoclasm, Gorgias, Encomium of Helen, power of rhetoric, epideictic speechAbstract
From the beginning rhetoric has been accused of being an art of effective and dishonest manipulation. Especially appeals to emotions and sensations have been criticised. Throughout the history of communication, visual rhetoric has been perceived as especially problematic, because it is perceived as both stronger and more manipulative than other rhetorical appeals.
In this article Jens E. Kjeldsen outlines similarities between the critiques of rhetoric and visual communication. He describes dichotomies which have linked both verbal and visual rhetoric with emotional appeals, shallow aesthetic form, subliminal communication, a powerless audience and powerful communication. The article shows that such dichotomies, as well as the belief in the power of eloquence and of the visual, can be found in Gorgias’ Encomium of Helen, a speech which contains the firstknown theorizing about the power of eloquence and the visual.
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